Lumene First Meeting — The New Scandinavian

CLIENT: LUMENE | First creative meeting

Below is a creative deck of ideas, concepts and visual directions.
It serves as a moodboard and a starting point for discussions and
conversations regarding the product line of Nordic Bloom and to some extent,
the brand direction in general.

Idea/Direction

For the British market, their primary questions might be: ‘Who is Lumene?’, ‘What is Nordic Bloom?’ and ‘Why should we care?’

We can explore the idea that there is more to the universally-revered beauty of Nordic/Scandinavian women than just good genetics. It takes nature and science working together to achieve beautiful skin.

At Lumene, we understand that natural beauty is about responsibly utilizing the natural world – and amplifying its gifts through science.

The natural science of Lumene skincare.

Summarizing line:

At Lumene, we know that the secret of Nordic beauty is more than just good genetics.

Beautiful skin comes from utilizing the natural world – and amplifying its gifts through science. (One foot in nature and one in the lab.)